Marketing for Physiotherapy Clinics · Montreal
Your patients already trust you. Let the right ones find you.
Imagine Sophie, a physiotherapist in Montreal. Here’s what a Growth partnership would look like for her clinic, step by step, and what she would get every year.
The Starting Point
Sophie’s patients love her. Online, she’s almost invisible.
Most of her new patients come by referral. Her reputation is strong. But when someone searches for a physiotherapist near them, they find clinics with a stronger website, not a better practice.
It isn’t a skill problem. It’s a visibility problem.
She has tried doing the marketing herself. The website hasn’t changed in years. The clinic’s Instagram has a handful of old posts. Every time she sits down to “finally work on marketing,” a patient, a file or the schedule wins.
Sound familiar?
What We Would Do
What we’d look for
Patients don’t search for “a physiotherapist.” They search for their problem, near them: knee rehab after surgery, a frozen shoulder, back pain that won’t go away. And before they book, they ask questions: how long will this take, and is it worth it? So Sophie needs two things. A page for each problem she treats, written the way patients describe it. And honest answers to their questions, from someone who treats them every day.
The real opportunity
Most clinics describe themselves the same way: general physiotherapy, sports injuries, a friendly team. The opportunity is the thing Sophie does better than the clinic down the street. Maybe it’s rehabilitation after a knee replacement. Maybe it’s runners, or desk-job backs. Finding that is the first job. Everything else is built on it.
The Process
The bloom unfolds in order.
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Phase 01
Clarity
- A two-hour Business Clarity Session to find her strategic angle
- A look at who ranks today for the searches her patients make
- A Brand Persona in her own words, the way she explains things to patients
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Phase 02
Strategy
- A site organized around what patients come in for
- A content calendar: newsletter, social posts, new pages
- Website copy that is clear, patient-first and easy for Google and AI tools to read
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Phase 03
Launch
- A 5-to-8-page website goes live, usually within 2 to 4 weeks
- The first newsletter goes out
- Instagram and Facebook come back to life
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Phase 04
Momentum
- A new strategic page every two months, one problem she treats at a time
- A 30-minute strategy call every two months to keep what works and change what doesn’t
- An analytics summary every three months, in plain language
Where It Starts
Every partnership starts with a two-hour Business Clarity Session. For Sophie, it’s where we would find what makes her clinic the obvious choice for one kind of patient.
That insight becomes her Brand Persona: the message, the words, the patients she wants more of. The website, the newsletter and every post are written from it.
The Website
A site built around the questions patients already ask.
Five to eight pages: clear service pages, an FAQ written in patients’ words, and a structure Google and AI assistants like ChatGPT can understand. Mobile-first, fast, secure, connected to her Google Business profile, with a Law 25-compliant cookie banner and privacy policy.
The Newsletter
Every two months, a reason to remember her.
One issue every two months, with four short articles: what changes six weeks after surgery, the exercise patients skip, the sign it’s time to come back. Every article also lives on her website, so each issue works for her search rankings as much as for her patients’ inboxes.
6
issues a year
24
articles a year, each one a page on her site
The Social Posts
Her expertise, in ten-second doses.
Four posts a month on Instagram and Facebook, each one a practical tip from her specialty: the stretch for the week after surgery, the sign a sore knee needs a professional look. The kind of post a patient sends to a friend who just had surgery.
4
posts a month
2
platforms, Instagram and Facebook
Statement
Launch an engaging website that clearly communicates your expertise, helps the right patients find you online, and turns visits into booked appointments.
The Content Ecosystem
Every piece of content reinforces one thing.
The newsletter keeps her in her patients’ minds between appointments. The posts turn her knowledge into advice people share. Each new page answers one more search a patient makes. None of it works alone. Together, it all says the same thing: for this problem, in Montreal, Sophie is the one to see.
What She Gets
Her first year with Growth, in numbers.
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5–8
Website pages at launch
Plus a new strategic page every two months: six more in the first year.
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24
Articles written for her
Four in each of six newsletters, every one a page on her site.
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48
Social posts
Four a month on Instagram and Facebook.
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6
Strategy calls
One every two months, plus a plain-language analytics summary every quarter.
What that produces depends on the clinic, the neighbourhood and time. We don’t promise rankings or patient numbers. We set the targets with you in the Clarity Session and report on them, in plain words. Below, two real clients, and what happened for them.
Real Results
Two real businesses, same framework.
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Piscine Évolution · Essential
From Holding Page to Page One
How a young pool-care company started from nothing online, and why 330 of its requests came in without an ad.
330 requests without ads · 13 months
Read
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Escarpins et Vilebrequins · Essential + eCommerce
When Being Online Adds $82,000
Most of her sales still happen in the store. Opened on the side during the first lockdown, the online store has added $82,000 since.
+70% online sales this year · 6½ years
Read
Good Questions
Questions clinic owners ask about marketing.
How do patients choose a physiotherapy clinic?
Many search for their problem and their neighbourhood, like ‘physio for back pain Rosemont’, then compare a few clinics on reviews, location and how easy it is to book. A site that answers their question and lets them book is what wins that comparison.
Should a clinic offer online booking?
Yes, if you can. Many people look for a physio in the evening, when no one answers the phone. Online booking turns that search into an appointment instead of a call back tomorrow.
What should a physiotherapy clinic write about?
The questions patients ask in the treatment room: how long a sprain takes to heal, when to come in, what to do between visits. Clear answers build trust before the first appointment, and they’re what Google and AI tools quote.
Next step
It’s your turn.
30 minutes. Your clinic, what’s stuck, and what we’d do first.
Book a call