Marketing for Renovation Contractors · Montreal
Your work speaks for itself. Let more people see it.
Imagine Luc, a renovation contractor on Montreal’s South Shore. Here’s what an Essential partnership with the Paid Ads add-on would look like for his business, step by step, and what he would get every year.
The Starting Point
Luc’s clients recommend him. His calendar still has gaps.
His jobs come from neighbours, past clients and the sign on the lawn during a renovation. His work is good. But when a homeowner searches for a kitchen or basement renovation in their town, they find directories and the companies that buy ads, not him.
It isn’t a skill problem. It’s a visibility problem.
His Facebook page shows a few before-and-after photos from two years ago. The website has his phone number and a list of services. Evenings are for quotes, not for marketing.
Sound familiar?
What We Would Do
What we’d look for
Homeowners don’t search for “a contractor.” They search for a job, in their town: a basement in Brossard, a bathroom in Longueuil, a deck in Saint-Bruno. And before they call, they ask: how much, how long, and is it worth it? So Luc needs two things. A page for each kind of job, where people look for it. And honest answers to the questions homeowners ask before they ask for a quote.
The real opportunity
Most contractors say the same thing: quality work, on time, on budget. The opportunity is the job Luc does better than anyone nearby. Maybe it’s basements. Maybe it’s older houses nobody else wants to open up. Finding that is the first job. Everything else is built on it.
The Process
The bloom unfolds in order.
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Phase 01
Clarity
- A two-hour Business Clarity Session to find his strategic angle
- A look at who ranks today for the jobs homeowners search for
- A Brand Persona in his own words: straight answers, no surprises
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Phase 02
Strategy
- A site organized by kind of job and by town
- A calendar set by the seasons: newsletter, posts, new pages, ads when people book
- Website copy that is clear, homeowner-first and easy for Google and AI tools to read
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Phase 03
Launch
- A 5-to-8-page website goes live, usually within 2 to 4 weeks
- The first newsletter goes out
- The first Google Ads campaign for the busy season
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Phase 04
Momentum
- A new strategic page every four months, one kind of job at a time
- Ads in season, managed by a specialist, with the budget you set
- A 30-minute strategy call every three months, and an analytics report twice a year
Where It Starts
Every partnership starts with a two-hour Business Clarity Session. For Luc, it’s where we would find the job he’s the obvious call for.
That insight becomes his Brand Persona: the message, the words, the jobs he wants more of. The website, the newsletter, the ads and every post are written from it.
The Website
A site built around the jobs people search for.
Five to eight pages: one for each kind of job, with photos of real work, the towns he serves, and an FAQ in homeowners’ words. Structured so Google and AI assistants like ChatGPT can tell who does what, and where. Mobile-first, fast, secure, connected to his Google Business profile.
The Newsletter
Every three months, a reason to call him back.
One issue every three months, with four short articles set to the seasons: what to check before winter, the permit a basement needs, when to book for spring. Every article also lives on his website, so each issue works for his search rankings as much as for past clients’ inboxes.
4
issues a year
16
articles a year, each one a page on his site
The Social Posts
His work, before and after.
Four posts a month on Facebook and Instagram: a finished job, a detail done right, a tip homeowners can use. The kind of post a neighbour shares when they’re planning their own renovation.
4
posts a month
2
platforms, Facebook and Instagram
Statement
Launch an engaging website that clearly communicates your expertise, helps the right clients find you online, and turns visits into booked appointments.
The Content Ecosystem
Every piece of content reinforces one thing.
The newsletter keeps him in past clients’ minds until the next project. The posts show the work, job after job. Each new page answers one more search a homeowner makes. In the busy season, the ads put him in front of people searching right now. Together, it all says the same thing: for this job, on the South Shore, Luc is the one to call.
What He Gets
His first year with Essential, in numbers.
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5–8
Website pages at launch
Plus a new strategic page every four months: three more in the first year.
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16
Articles written for him
Four in each of four newsletters, every one a page on his site.
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48
Social posts
Four a month on Facebook and Instagram.
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4
Strategy calls
One every three months, plus a plain-language analytics report twice a year.
With the Paid Ads add-on, Google Ads run in the busy season, managed by a specialist, with a budget you set. What all of it produces depends on the business, the area and time. We don’t promise rankings or a full calendar. We set the targets with you in the Clarity Session and report on them, in plain words. Below, two real clients, and what happened for them.
Real Results
Two real businesses, same framework.
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Piscine Évolution · Essential
From Holding Page to Page One
How a young pool-care company started from nothing online, and why 330 of its requests came in without an ad.
330 requests without ads · 13 months
Read
-
Escarpins et Vilebrequins · Essential + eCommerce
When Being Online Adds $82,000
Most of her sales still happen in the store. Opened on the side during the first lockdown, the online store has added $82,000 since.
+70% online sales this year · 6½ years
Read
Good Questions
Questions contractors ask about marketing.
Is Google Ads worth it for a renovation contractor?
It can be, for jobs with a clear search behind them, like ‘basement renovation Brossard’. It works best on top of a site that shows real projects, so the click becomes a quote request. We set the budget with you and report on the requests, not the clicks.
Should I show prices on my website?
Exact prices rarely work in renovation: every job is different. Price ranges and what drives the cost do, like size, finishes and permits. They filter out requests that don’t fit, and the people who call are better prepared.
How do I get more Google reviews?
Ask at the right moment: the final walk-through, when the client is happiest with the work. A short text with a direct link to your review page makes it a one-minute task. Reviews are one of the first things homeowners check.
Next step
It’s your turn.
30 minutes. Your business, what’s stuck, and what we’d do first.
Book a call